Created by Channel 4 and Crowd DNA six years ago, UK Tribes is a long-standing study of British youth culture.
Looking for something more innovative and authentic than a socio-demographic segmentation model for youth, our goal was to study the youth market in a way that reflected how they actually arrange themselves in our society.
Tribal culture lives on in modern times, and we’ve got our neo-anthropological hats on to take you to the heart of young Britain.
Working with over 80,000 young people since the project’s inception, the research approach is fluid and flexible, so each year the findings truly reflect what’s happening now. Absolutely no pigeon-holing in sight. Just simple, honest inputs we can use to dizzying heights in our output. The challenge is distilling the barrage of information into lucid insights for the marketing community, but we’ve got it down pat.
You can view the UK Tribes website by clicking here.
The project identified the following as the 2013 UK Tribes which represent British youth culture.
No comments:
Post a Comment